I've only fed it to my kittens a couple of times. She's done it every time. My other kitten just plays with it and leaves.
Holly was adopted from a rescue org. She's 5 months old now and was found by the rescue org when she was just barely weaned, so I don't think that she's ever lived a "street life."
Very weird because she's the sweetest cat otherwise. I might try something else, like chicken wing tips or something and see how she responds.
Meanwhile, my other kitten (14 weeks old) who was on a mixture of kibble, canned food and raw at the breeders refuses to do anything other than play with her raw treats.
Darned finicky cats! Gotta love 'em.