Nature's Variety Praise

[Auntie Crazy]

Check this out (Facebook's false choice: What it should have done to preserve trust - Fortune Tech):

Another company that has satisfied customer needs while meeting its own objectives is pet food maker Nature's Variety. The company, which makes premium pet food, faced a tough decision in early 2010 when its Organic Chicken Formula Raw Frozen Diet foods were feared to contain Salmonella: pull them from the shelves at great expense, or downplay the problem and hope it would go away.


Worried about the fate of its customers' pets, as well as its own reputation, the company went into high gear to alert both resellers and consumers. Within days, it announced a massive recall, posted information on its web site, and contacted retailers and veterinarians. A month later, Nature's Variety voluntarily broadened the recall to minimize any harm to animals.


In an interview with Veterinary Medicine, Anthony Holloway, CEO of retailer K9Cuisine, praised Nature Valley for its quick response. "Within minutes of the [recall] announcement, our company was contacted by our Nature's Variety representative," he said. "We were told that there was a recall, gave us the details, answered our questions, told how the company would handle affected product and probably most important where customers could get answers."


As you can imagine, consumers were equally quick to praise Nature's Variety for balancing its interests with those of its customers.

NV products are one of the commercially-produced items I feed my fosters. Other pet food companies could - and should - learn a thing or two from them.

[Jeanie]

You're so right! Thanks for the information!

[OwnedByACat]

I remember reading about this recall when I first considered NV when I made the switch to raw. It's good to know they cared so much about their customers pets. I'm feeding it now, for 6 more days until I get my ground rabbit supply, as the eggs in it still make my kitties itch. But, I haven't had a problem with it at all, it seems very consistant.

[Konotashi]

That's awesome. I'll definitely be feeding my pup NV kibble when he's older, along with their cans. Still gotta do more searching about kitty food, but might feed my future kitty their cans/raw.

It's good to know that there's still businesses that actually care. Especially when it involves our family members.

[doodlebug]

NV is also the only commercial raw that has gone through the AAFCO trials and been approved as completely balanced for dogs and the cat testing is in process.

On a side note...for you doggy people, here's a coupon for free Sweet Spots ice cream treats when you spend $5 in a participating store.

http://hosting.bronto.com/14321/public/SS_coupon2.png