Dispicable Iams cat food advert

fredboy · 01-05-2012, 05:01 PM

Just saw an advert for Iams cat food and the advert consisted of a talking cat saying how he was surprised to find that pouch food is 80% water and then realized that Iams dry food is made of only 8% water, which according to the talking cat is better for him because due to all the water in wet cat food its not as nutritionally good for a cat as the dry Iams cat food.

I was pretty surprised to see this, so correct me if I am wrong in thinking this is wrong?

my4kitties · 01-05-2012, 05:04 PM

Iams is crap. And apparently, the people who run the company AND the people in marketing don't know jack about cat nutrition. I wonder if this advertisement is on YouTube...

wolfsnaps · 01-05-2012, 05:11 PM

Not to mention how important water is for cats...some just do not drink from their bowl/fountain enough. I hate marketing when its misleading

fredboy · 01-05-2012, 05:26 PM

This was on the television, and it couldn't possibly get more misleading as cats get a lot of water from their prey and don't have a high thirst drive.

Vivid Dawn · 01-05-2012, 06:03 PM

The rescue group I volunteer with won't feed Iams because at one point, they KILLED animals to test to see if the food was nutritionally sound... um... they couldn't do that with LIVING animals?

I dunno if Iams has changed their policy on testing nutrition or not, but we still don't get Iams. Stuff that is donated usually just sits in the closet at the shelter. Actually, I think we even just tell people now not to bother giving it to us, because we won't use it. Haven't seen any new stuff come in, in a while.

Abbie · 01-06-2012, 05:06 PM

Oh I have a big moan about this advert EVERY time I see it. I just can't believe it- I shout at the tv.

I too would never feed IAMs- due to the 'incident' Vivid Dawn mentioned. If they can't keep animals in their own care safe, I'm not trusting their food with my cats.

YayHappens · 01-07-2012, 01:02 AM

I just went to visit their FaceBook page to see if there were protests to the commercial. There are a few 'protests' of the food product in general on just a quick scan of the page. Don't be afraid to leave your 2c there which would include the real facts about kitty nutrition needs!

01-05-2012, 05:01 PM	#1 (permalink)
fredboy Jr. Cat Join Date: Aug 2011 Posts: 79	Dispicable Iams cat food advert Just saw an advert for Iams cat food and the advert consisted of a talking cat saying how he was surprised to find that pouch food is 80% water and then realized that Iams dry food is made of only 8% water, which according to the talking cat is better for him because due to all the water in wet cat food its not as nutritionally good for a cat as the dry Iams cat food. I was pretty surprised to see this, so correct me if I am wrong in thinking this is wrong?

01-05-2012, 05:04 PM	#2 (permalink)
my4kitties Premier Cat Join Date: Sep 2005 Location: Montclair, CA, USA Posts: 4,377	Iams is crap. And apparently, the people who run the company AND the people in marketing don't know jack about cat nutrition. I wonder if this advertisement is on YouTube... __________________ Cats are grace and beauty in feline form. RIP, my beloved Smokey. (3/23/09-01/14/11) ---------- Renée

01-05-2012, 06:03 PM	#5 (permalink)
Vivid Dawn Cat Addict Join Date: May 2010 Location: Utah - USA Posts: 1,509	The rescue group I volunteer with won't feed Iams because at one point, they KILLED animals to test to see if the food was nutritionally sound... um... they couldn't do that with LIVING animals? I dunno if Iams has changed their policy on testing nutrition or not, but we still don't get Iams. Stuff that is donated usually just sits in the closet at the shelter. Actually, I think we even just tell people now not to bother giving it to us, because we won't use it. Haven't seen any new stuff come in, in a while. __________________ MY PETS: Paizly Zinara Nebula - FERALS: Disco (MIA) Rune Tangelo Zazzle - PETSITTING: Xanthe

01-07-2012, 01:02 AM	#7 (permalink)
YayHappens Cat Join Date: Nov 2011 Location: Valley of the Sun, USA Posts: 173	I just went to visit their FaceBook page to see if there were protests to the commercial. There are a few 'protests' of the food product in general on just a quick scan of the page. Don't be afraid to leave your 2c there which would include the real facts about kitty nutrition needs! __________________ YayHappens ~ Holistic Nutritional Healthcare \| Integrated Medicine Professional Pänu & Jeannie's Videos

01-05-2012, 05:11 PM	#3 (permalink)
wolfsnaps Cat Join Date: Dec 2011 Location: Western PA Posts: 141	Not to mention how important water is for cats...some just do not drink from their bowl/fountain enough. I hate marketing when its misleading

01-05-2012, 05:26 PM	#4 (permalink)
fredboy Jr. Cat Join Date: Aug 2011 Posts: 79	This was on the television, and it couldn't possibly get more misleading as cats get a lot of water from their prey and don't have a high thirst drive.

01-06-2012, 05:06 PM	#6 (permalink)
Abbie Senior Cat Join Date: Jan 2011 Location: Norwich, England Posts: 869	Oh I have a big moan about this advert EVERY time I see it. I just can't believe it- I shout at the tv. I too would never feed IAMs- due to the 'incident' Vivid Dawn mentioned. If they can't keep animals in their own care safe, I'm not trusting their food with my cats.

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