It's not one of my favorite brands. It's made by Natura (now P&G) the same company that makes EVO. It has rice in it so it's not something I like to feed and it's got fish in it (I think it was fish. Whatever it was there's something in it that makes MOwMow itch if he eats it too often).
I use it as a cheap filler for Shepherd Book. The California Naturals and BFF are my add ins to save money or coax MowMow to eat occasionally and the right side is what MowMow eats all the time and Shepherd Book's healthier half of each meal.