My cats are always losing their collars. I am sure some of you guys have had the same problem. They snag the break away collar on something and the collar is lost forever. They hated their old collars. I think it was because of the tag attached to the collar. Recently, I found the coolest invention! This new collar is a break away collar with no tag! The information is embroidered onto the collar. Now my cats never lose their collars!