I've read your Web site, and you should update your AboutUs page with why Max needs help, instead of just leaving it next to Max's Bio..
This is why they need help:
Max has several tumors that need care as well as cataracts in both eyes. He needs medical attention that his owner could not provide due to financial difficulties. We've taken Max to our vet and we've started his treatments.
They cannot afford it due to that Michael is the only one working, and his wife has just survived cancer. They never turn down an animal in need.