This is the same as my new one, and my cats love it. Mine cost me £20 with the placemat. I have had to cover my plug sockets in plastic though, as my dogs kep splashing the water on the plug!!!!
With 4 cats and 2 dogs (its not the only water facility in the house either), I have to refill every other day. I take the hair out of the filter every day, though, as it builds up quickly in this house, mainly due to Asha (anyone who has had a GSD will know how much they shed!)