Its not a new food, its been out for quite a while. If I remember correctly it was meant to compete with store brand foods as opposed to top tier foods, but it is still a darn good food. The corn gluten meal was quite far down the list, so it didnt bother me much, I just wish that the chicken was ahead of the brown rice like the meal was. I got it for a great price, but my cats were fat from science diet they had been on (before I learned about cat food), and the Healthwise was too caloric dense for them to loose much weight on it. The only issue I had with it though was one of my cats had somewhat soft stools on it. I switched to a different brand that had less rice and the stools seemed to improve.