Yep, Fancy Feast is like going to McDonalds daily. Kitties LOVE it, but there's better foods out there.
For mer, personally I feed:
Felidae, Natural Balance, Chicken Soup For The Cat Lover's Soul
Wet food (different flavors of each):
Natural Balance, Eagle Pack, Precise, Wellness, Merrick, Nature's Variety
That's just what *I'm* happy feeding and what my kitties are happy eating.
If you want to feed your kitty better foods the first step is to educate yourself on what are good and not-so-good ingredients in cat food, then go from there.