Single-serving coffee can heats itself - Cat Forum : Cat Discussion Forums
LinkBack Thread Tools
post #1 of 3 (permalink) Old 01-19-2005, 09:16 PM Thread Starter
Senior Cat
Join Date: Oct 2004
Posts: 664
Single-serving coffee can heats itself

Single-serving coffee can heats itself

By Bruce Horovitz, USA TODAY

Convenience is about to take on new meaning in the coffee aisle: single-serving coffee in a can that heats itself.

Beginning Jan. 2, consumers can buy a 10-ounce container of Wolfgang Puck gourmet latte at the store and heat it by pressing a button. No electricity. No batteries. No appliances.

"It will expand the way people drink coffee," says Puck, the celebrity chef with a growing empire.

How does the can do it? A single step mixes calcium oxide (quicklime) and water. It heats the coffee to 145 degrees in six minutes — and stays hot for 30 minutes.

It sounds like a technology used by soldiers to heat Meals-Ready-To-Eat. But MREs mix magnesium iron oxide and water and need several steps. This is one-step and self-contained.

Puck's latte hits stores at a point consumers are willing to pay a premium for quality products that save time.

Puck — owner of Los Angeles eateries Spago and Chinois — knows trends. He's licensed his name to WP Beverage Partners, a beverage firm. WP has linked up with OnTech, a technology specialist, that designed the heating process.

Nestlé has tested a similar technology with Nescafé in Europe, and smaller companies have tested it in Asia.

"This will change the way people drink coffee," says Jonathan Weisz, CEO of OnTech. He insists that the technology is child-safe and eco-friendly. The technology also could be used to heat tea, cocoa and soup products. By mid-2005, it will be tested on foods from rice to fish.

Kroger is so convinced the product will be a hit, it will offer it in all 2,530 stores — and negotiated a deal to be the only seller until mid-February.

"There's nothing like it on the market," says John Spalding, who oversees all coffee sales at Kroger.

The coffee in its recyclable, single-serve container will retail for about $2.25. While that's less than a Starbucks latte, will American coffee drinkers trade in their Starbucks grandés for Puck's cup o' joe? One marketing consultant says, don't bet your coffee money on it.

"People won't believe that something from the grocery store will be in the same ballpark with Starbucks," says Steven Addis, a brand expert.

Starbucks won't comment on the Puck coffee, but spokesman Alan Hilowitz says, "Starbucks is about great coffee and a relaxing experience."

The Puck brand could attract time-pressed commuters, Addis says. And, perhaps, cold-weather football fans.

OnTech also plans a line of self-heating coffee later next year under the Hillside Coffee private label — a name it licensed from Procter & Gamble. OnTech plans to distribute the coffee through QVC next year and at major hotel chains.

"We've never had retailers calling us and demanding a product," says Bob Groux, CEO of WP. "We do now."
Blinkin'_cat is offline  
Sponsored Links
post #2 of 3 (permalink) Old 01-20-2005, 08:55 AM
Cat Addict
Join Date: Aug 2004
Location: West Lafayette, Indiana
Posts: 1,888
The boyfriend (a.k.a. Coffee Snob ) told me about this. He's really interested to see how it works out.
emrldsky is offline  
post #3 of 3 (permalink) Old 01-20-2005, 12:33 PM
Join Date: Jan 2005
Posts: 136
I don't drink coffee, but even I think this is a really good idea.
I'd like to see it added to cocoa or soup.
Kishkumen is offline  
Sponsored Links

Quick Reply

Register Now

In order to be able to post messages on the Cat Forum : Cat Discussion Forums forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page

Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome