Originally Posted by NewRagdoll
There are two primary considerations which you must address.
#1-Product......where are you going to get what you sell and what kind of prices can you get. Then you must honestly compare to your competition online and local type stores. Will you truly be able to offer something people want at a price they are willing to pay. For instance, let's say you are going to do custom collars....who will make them, what will they cost? Then check online at other sites. You are right in the designer approach as obviously there are many products you could never compete with the large Pet Stores on.
#2-Promotion....how will you attract visitiors and how much are you willing to invest to do so.
After you address these two issues in detail, you will be able to decide whether to proceed.
Thanks, Ragdoll. I have addressed both of these issues and you are correct these are the two most important things to consider. Taking off I will be doing it myself and making the collars myself. IF it turned into something more, I'd obviously pursue other avenues, but that would be a huge plus if that happened anyway. I have done a lot of research in terms of getting the site recognized, the googlebot to boost the rankings, etc. I also work in advertising so I have a lot of folks to help me with the promotions thing.
I'm more concerned about what you guys would want to see or not see and that I am not competing with big pet stores, because that's just setting myself up for failure. I'm not looking to stock up on cat fountains and stuff like that, but more along the lines of collars, maybe harnesses if the collars took off, possibly cat beds, etc. I have looked at the prices of other websites selling comparitive products, as well as distributors for the materials, etc. and have a very good idea of what the profit margin might be.
I just don't know HOW well the market is and what people really look for in this type of product? Would you guys be interested in custom made collars with your cats initials on them. Would you be interested in fabric patterned collars, what about nylon collars with ribbon detail around it. Would people, besides myself really buy these, or am I marketing to myself?
I know the businesses are out there, I know the other sites are getting hits and I know that the polls and tools all show that 1300 people search online for "cat collar" every day, but how many real cat owners and animal lovers would have an interest.
That's why I'm asking here, because you guys all know my now and we all share all this stuff openly all the time!