How heavy is the publicity and "getting the word out" about animals needing homes in your area? My area, in and around Albany NY, is a hotbed of animal advocacy.
The shelters in my area, especially Mohawk-Hudson Humane Society (that's where I found Shelly), have been doing a lot of getting the word out about animals needing homes. MHHS partners with several local PetSmart locations, and actually have recently opened a whole new adoption facility in conjunction with PetSmart. One of the local TV meterologists, Steve Caporizzo, does "Pet Connection" spots on the 5:30 news several times a week, where he features a dog or cat from a local shelter that needs a home. Another local TV channel also does similar spots during their noontime news every Tuesday. The "Capital Region Pet Show" airs on Saturday at 11:30, and they have two segments each for cats and dogs on every show, featuring animals from MHHS.