Ok, so I was looking at my new food I bought today, it's called Natural Balance dry cat food. I looked at the ingredient list and it's not all that different than iams except for it's got some omega-3's in it etc. But how natural is dry food, really. It's not like if my cat was out in the wild he would find these little nuggets sitting there for him. Natural to me is a dead bird in his bowl. Ok, I wouldn't do that but you can't get much more natural than that. I wonder how much of this is a marketing ploy. I suspect a great deal. Many foods now have this natural label and people are paying more for it. My question: is natural better? or is it just way to get more money?