For my cats, we got them a stocking filled with various cat toys from Petco for $20 and a new laser pointer for $9. This is an extra special Christmas as it's Momo's first. She's helped wrapped presents and has played with the toys. She's a happy kitty.
That's Chiquita's favorite sleeping spot, one cushion or the other, that why I place the bed on one of the cushions.
I later gave it a spritz or catnip spray right in the middle so hopefully at some point she'll use is.
Prince takes to a sleeping place for some time, then changes to another. One of them is his bed, bought at Petco or Petsmart when I traveled to the US for work in the summer. It took him a long time to try it, then he really liked it and wouldn't sleep anywhere else, then he forgot about it in favor of my ironing board by the bay window with my clean laundry waiting to be folded.